Every company that scales fast runs into the same enemy: information entropy — the gradual loss of clarity and context as information spreads across more people, tools, and processes.
At Zamp, velocity and transparency are our DNA. That meant every person needed real-time visibility into customer status and the ability to self-serve any data without waiting, pinging, or depending on someone else.
In the early days, we duct-taped this together with Excel sheets and scattered Slack updates. It worked, until it didn’t. As customer volumes grew and more stakeholders got involved, the cracks started showing. Data was duplicated, conversations were buried, and no single source of truth existed. We were chasing context instead of moving work forward.
Like most teams, we turned to SaaS CRMs such as HubSpot, Attio, and others.
On paper, they promised to solve exactly this problem. In practice, they created new ones:
All systems had the same flaw: they added overhead. More forms to fill, more steps to follow, more time feeding the tool rather than getting value from it.
So we made the non-obvious choice: build our own.
Not because we’re engineers. But because we needed something closer to a nervous system — a living, evolving layer that captured context, generated insight, and scaled with us.
We pieced it together using:
The architecture was modular, explicitly separating ingestion, processing, storage, and UI layers to isolate complexity and enhance scalability.
We built exactly what we needed:
This functionality didn’t just fill gaps — it fundamentally reversed the chaos of information entropy, restoring clarity, accelerating decision-making, and creating a resilient, adaptive system that grows in step with our business demands.
That’s when it clicked: the future isn’t in renting SaaS tools that lock you into someone else’s workflow.
Traditional SaaS is bloated, rigid, and opinionated. It makes you work for it.
The future is self-built systems: lightweight, adaptive, intelligence-first. Software that embeds into how your company operates and evolves as you do.
Our “CRM” started as an answer to spreadsheets and HubSpot. Today, it’s the operating system of our company. And the craziest part? It was vibe-coded into existence, by sheer necessity.